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Winning Streak show returns

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National Lottery Winning Streak Launch 2014

Europe’s longest running TV game show Winning Streak returns to RTE One this Saturday with Sinead Kennedy and Marty Whelan. Players can win €1 million on the grand prix prize. Since its launch 24 years ago, the National Lottery has given away over €153m in cash, cars and holidays to players from all over Ireland.

Edelman has won the PR contract for the National Lottery after a competitive pitch.

The lottery account was with WHPR since its launch. Edelman saw a change of management earlier this year with the departure of managing director Mark Cahalane and director Geraldine O’Neill. The agency is now run by Joe Carmody, who joined seven years ago. Pictured at the Winning Streak lunch were DDFH&B’s Jim Donnelly and Vanessa Carswell and Peter McPartlin of Today FM.

By Michael. Filed under Marketing.

Walsh joins Radio Nova

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Neil Walsh, Radio Nova

Neil Walsh has been appointed commercial director at Radio Nova. Walsh was in advertising sales with the Irish Daily Star, a media consultant with Independent News & Media (INM) in South Africa and most recently in media with Mindshare. His appointment follows Mary O’Sullivan’s promotion to Nova’s general manager.

Nova is a regional station licensed to broadcast to Dublin city, county and commuter belt, including parts of Kildare, Wicklow and Meath. It offers guitar-based music from Fleetwood Mac, David Bowie, The Police and Simple Minds to The Killers, Kings of Leon, The Foo Fighters and the Red Hot Chilli Peppers.

The latest JNLR showed Nova had 69,000 daily listeners and 124,000 weekly listeners. Its market share grew by 21 points to 4.1 per cent. Shareholders include Vienna Investments’ Dermot Hanrahan, Maurice Cassidy and Pearse Farrell and Bay Broadcasting’s Mike Ormonde and Kevin Branigan and WLR’s Des Whelan.

By Michael. Filed under Radio.

IRS+ to sell for Irish Central

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Irish Central and IRS Sales Deal

Sales house IRS+ is to handle agency deals for diaspora website Irish Central. The site, which has over 4.6 million monthly page views and 300,000 social media users, was founded five year ago by Irish-American Niall O’Dowd, who addressed advertising agencies at an announcement in Dublin.

IRS+ has also added digital out of home (OOH) network supplier IPC Digital Media to its roster. IPC has 460 in-store screens around the country with client like Tesco, SuperValu, Centra and UDG – United Drug. The two new contracts extend the sales house’s digital footprint to over 15.4 million page views a month.

IRS+ was previously known as Independent Radio Sales, or IRS for short.

Pictured above are Niall O’Dowd, owner Irish Central.com and Peter Smyth, chief executive, IRS+

By Michael. Filed under Online marketing.

Search underway for top marketer

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Peter McKenna, GAA-Croke Park Marketer of the Year 2013

The search for Ireland’s top marketing executive is underway with the launch of this year’s Marketer of the Year. Launched by Marketing magazine back in 1993, the competition’s first winner was Cadbury’s marketing director Liam Marnane for rolling out the Time Out snack bar developed at its Coolock factory. Last year’s award went to Peter McKenna (pictured) for his work in driving the GAA and Croke Park brands forward.

Marketer of the Year recognises and honours excellence in Irish marketing, mainly for work done in the last two years. Would-be winners must show that their use of strategy, innovation, communications and impact on the target market made their product or service a major success. Candidates enter by listing their achievements in detail. Entries show the size of the marketing challenge faced and the key aims and objectives.

Expert judges are asked to examine the strategy adopted and its implications for the business. They want to know all about the key insights driving the strategy and the actions taken and tactics used. Sales and awareness levels and success measurement are also taken into account.

UCD Smurfit Business School professor of marketing Dr Damien McLoughlin again chairs the judging panel. He is joined by Ian McShane, Behaviour & Attitudes; Paul O’Sullivan, Volkswagen Passenger Cars; Barry Dooley, Association of Advertisers in Ireland (AAI); Ruth Brady, News UK & Ireland; Annette Ni Dháthlaoi, Liberty Insurance; Sharon Walsh, Heineken Ireland; Jamie Helly, Dynamo; Pat Kiely, TV3; Tom Kinsella, AIB; Carolyn Odgers, marketing consultant; Claire Cluskey, Empirica and John Mitchell, Strata3.

The adjudication process ends with four final contenders making presentations in person to the judges. Anyone interested in running for the award has until Thursday, September 25th to enter. The winner will be announced in November. Marketer of the Year is a Marketing.ie initiative sponsored by Alternatives.

By Michael. Filed under Marketing Magazine, awards.

Grady quits as Irish Independent editor

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Claire Grady, Evening Herald

Irish Independent editor Claire Grady has stepped down from her role and is leaving Independent News & Media (INM) with immediate effect, a statement issued on behalf of INM by its PR agency has confirmed. Group head of news Ian Mallon will fill the role in the interim. A native of Mayo, Grady took over from Stephen Rae as editor of The Herald and then made the move to editing the Irish Independent this time last year.

Rae was appointed as editor-in-chief across INM’s three titles, the Irish Independent, The Herald and the Sunday Independent. While not disclosing the reason for Grady’s departure, Rae expressed his “sincerest gratitude” to her for her work. He said she was the first female editor at the Irish Independent and played a major role in developing the Indo and in leading the roll-out of its new production system.

A recruitment process to appoint a new editor is underway and the position will be advertised soon.

By Michael. Filed under press.

New pop-up station to promote mental health in Ireland

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Upbeat FM

Ireland’s first all digital pop-up radio station will be launched next week by St Patrick’s Mental Health Services. The first of its kind to broadcast in the country, Upbeat On Air has launched the search for Ireland’s most feelgood song as part of its campaign to promote positive mental health and well-being. The campaign will be the first pop-up station promoting positive mental health during Mental Health Awareness Week in October.

The station, whose presenters include comedian Alan Shortt, barrister and former RTE presenter Teresa Lowe, “model, mum and multitasker” Alison Canavan and RTE radio host Shay Byrne, will be dedicated to highlighting the importance of positive mental health, early intervention and managing mental health. Radio professionals from local, national and community radio have also pledged to do stints as on-air presenters.

A number of celebrities and mental health advocates have been invited to contribute to the scheduled programming. Sarah Surgenor, communications manager, St Patrick’s Mental Health Services, said the concept of Upbeat On Air was developed as they looked for an innovative and creative way to get people talking about mental health. The station will be on air for 70 hours during Mental Health Awareness Week.

Nominations for the best feelgood song can be made online at www.upbeat.ie.

Shortlisted songs will be played on the station throughout Mental Health Awareness Week which starts on October 6. News about the pop-up radio station and song choices will be shared on Facebook and Twitter with the hashtag #imlistening. The station will be launched in St Patrick’s University Hospital next Tuesday.

Pictured above are Alison Canavan, Alan Shortt and Teresa Lowe.

By Michael. Filed under Radio.