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Super Garden series gets underway

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s and Cuprinol

RTÉ’s Super Garden returns for its sixth series with support from sponsors Woodie’s and Akzo Nobel’s Dulux Cuprinol wood treatment. Woodie’s senior horticulturalist Paddy Gleeson (third from left) also returns to the show as a judge along with Bloom festival show manager Gary Graham, colour consultant Roisin Lafferty and garden designer and interior architect Leonie Cornelius, who acts as a mentor to this year’s contestants.

Rothco has developed and produced four Super Garden stings for broadcast during ad breaks. The stings, designed as ‘mini’ Super Garden projects, showcase challenges Woodie’s customers face when giving their gardens an overhaul – like transforming a balcony space to a city garden and making an existing garden more child-friendly. A case study features on the Woodie’s website along with footage from each episode.

Each contestant has five weeks to design and build a show garden with a budget of €5,000.

The top garden will be recreated at this year’s Bloom festival in the Phoenix Park over the June holiday weekend. The new series of Super Garden goes out on RTÉ 1 at 8.30pm on Thursdays.

By Michael. Filed under TV sponsorship.

AAI hosts Dutch creatives

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KBC Ad in the Forty Foot

The Association of Advertisers in Ireland (AAI) will host a morning seminar talk by KesselsKramer creative director Richard Walker and managing director and partner Engin Celikbas explaining their vision on what it takes to create great work and getting the best from an agency. Since its launch in Amsterdam in 1996, KesselsKramer (KK) has built the agency around strategic planning, creative work and production services.

The KK way of thinking holds that creativity is more important than profit as it “puts bread on our tables”. They say it is only by staying independent that they can continue to focus on creativity instead of becoming sucked into being producers of “visual wallpaper”. Walker and Celikbas will share personal stories about great and not so great client-agency relationships and its effect on the company’s creative output.

KK works for KBC Bank in Ireland (pictured above), whose head of brand and marketing is AAI president Aidan Power. The talk is at 8.15am in the Project Arts Centre in Temple Bar on Thursday, May 8. Tickets are free to AAI members and €35 to non-members. For more details and to book go to http://gettingthebest.eventbrite.ie

By Michael. Filed under Adland, Events.

Keogh’s Crisps cracks UK market

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Keoghs agrees Tesco UK deal

Keogh’s Crisps has agreed a deal with British multiple Tesco which sees the family’s hand cooked potato crisps go on sale in 255 Tesco stores in the UK. The Keogh family have farmed the land in Oldtown in north county Dublin for over 200 years. Three years ago, they developed the artisan crisps and the next year were on the shelves of Tesco in Ireland. Tom Keogh was a finalist in last year’s Marketing.ie Marketer of the Year.

Tesco worked with Keogh’s to get the company a seasonal slot in the UK for this year’s St Patrick’s Day. The brand is part of the Tesco-Bord Bia supplier development programme, along with Glenilen Farm and Lir Chocolates. Tom Keogh is pictured above with Minister of State at the Department of Agriculture Food & The Marine Tom Hayes TD with John Paul O’Reilly, commercial director, Tesco Ireland.

For an interview with Tom Keogh, click on www.marketing.ie/index.jsp?p=437&n=439

By Michael. Filed under Marketing.

Strong speculation that Moyes faces sack at Man Utd

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David Moyes

There are rumours this afternoon that Manchester United are on the brink of sacking manager David Moyes. Although there has been no official comment from Old Trafford, sources close to the club are saying that club board members are not denying the rumours following Man Utd’s 2-0 away defeat to Moyes’s former club, Everton, yesterday. The result leaves Man Utd seventh in the Barclays Premier League and they cannot now qualify for the Champions League. Moyes was recommended for the Man Utd job by Sir Alex Ferguson.

Player-coach Ryan Giggs is being tipped to take over from Moyes as interim boss, while possible candidates for the job full-time include Holland manager Louis van Gaal and Real Madrid coach Carlo Ancelotti.

By Michael. Filed under sport.

Newstalk slams RTE’s ad ban

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Newstalk Breakfast Show Eircom Sponsorship

A decision by RTÉ to refuse to broadcast an advertisement submitted by Newstalk 106-108 fm is in contravention of its public sector broadcasting remit, the independent station has claimed in a statement issued by its PR agency, FleishmanHillard. “RTÉ’s decision not to accept the ad is motivated  solely by its determination to curb the listenership of a competitor,” Newstalk chief executive Gerard Whelan said.

“We submitted an ad and RTÉ took an arbitrary decision to reject it,” Whelan said. “RTÉ is subsidised by the taxpayer and in 2012, it generated a licence fee income of approximately €181 million. It also took in advertising revenue of approximately €156m in the same year. Now they want to stamp out the competition. This is clearly anti-competitive and an abuse of its position,”  Whelan added.

He said that Newstalk has been made aware that RTÉ has guidelines for rejecting ads from competitors. RTÉ should make these guidelines public immediately, in the interest of transparency, he added. The talk station owned by Denis O’Brien is taking legal advice and may lodge a formal complaint to the Competition Authority.

But an RTE spokesman said the Newstalk ad, promoting the Pat Kenny show which goes out weekday mornings, used the line ‘Move the dial’ , urging an call to action which contravenes RTE’s advertising code.

Pictured above are Newstalk 106-108fm breakfast show presenters Chris O’Donoghue and Ivan Yates in the studio with the show’s sponsor, Eircom Business marketing director Gary Disley

By Michael. Filed under Radio.

Aegis signs up to Prisma

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Liam McDonnell, Aegis Media

Dentsu-owned Aegis Ireland has agreed a deal with UK marketing software specialists Mediaocean to provide the Prisma digital platform. Prisma allows media agencies to conduct their entire business from researching and planning, to buying into reconciliation with bill/pay, keeping finance departments in sync with digital activity.

Aegis, which comprises Carat, Lucidity, iProspect, Vizeum and Brindley, is run by Liam McDonnell (above).

Since Prisma’s launch last year, 16 agency groups have signed up to the platform for intelligence and controls, including performance data and management and finance insight. Prisma also promotes the creation of signature tech stacks, open integration with ad servers, data resources and IT vendors.

By Michael. Filed under Adland.