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Simply Zesty gets wild project

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Simply Zesty's  Keith and Marty

UTV-owned digital agency Simply Zesty has secured a contract to re-design and develop a website for the Wild Atlantic Way for Fáilte Ireland. The site will be planned in Dublin and designed and developed in Belfast. The agency was also recently appointed by Ireland’s staycation tourism body to design and develop the new Visit Dublin site for the capital. Pictured are Simply Zesty’s head of creative Marty Busch and CEO Keith Lacy.

By Michael. Filed under digital.

Pat Kenny signs for UTV Ireland

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Pat Kenny

Veteran broadcaster Pat Kenny is to be part of the UTV Ireland schedule. The former RTE presenter who joined Newstalk last summer will present a current affairs show on the new channel which  launches in January. Kenny’s hiring is seen as a pragmatic move by the Belfast media group in a bid to appeal to audiences in the Republic. UTV Ireland has up to now been vague in its promise to provide extensive news and current affairs.

Speaking at the media announcement, Kenny said he spent the last year or so bedding in the new Newstalk show. The JNLR reports indicated the show was “on course”, so a move to TV was “perfect” for him. Kenny’s move to UTV Ireland will be seen as a major blow to RTE. A brief run-down on some of the programmes UTV Ireland will show was screened, which group CEO John McCann said was just “a taster” of things to come.

Daragh Byrne, commercial director, UTV Ireland, said agencies can look forward to a new channel with new ideas. It would bring simplicity to the trading process and flexibility and transparency to the Republic’s TV market, with 25 commercial staff based in Macken House. The new station’s offer will go beyond spot advertising, providing agencies with product placement and sponsorship. UTV Ireland joins the new Fusion one-stop sales house, along with the group’s local radio network, Simply Zesty digital and UTV in the North.

Byrne said UTV Ireland will stage a “spectacular” launch in November.

By Michael. Filed under TV.

IAPI to represent Cannes Lions

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Tania Banotti @ IAPI AdFx Awards

The Institute of Advertising Practitioners (IAPI) has been appointed the Irish representative to the Cannes Lions Festival of Creativity. The world’s largest advertising awards festival takes place in June every year with more than 10,000 delegates. Each country involved has one national sponsor. IAPI used to be the lead organiser of the annual Sharks festival in Kinsale but ended its formal links with the event several years ago.

The Cannes Lions International Festival of Creativity involves seminars, workshops and keynote speakers. Delegates from 94 countries attend to mark the best of creativity in communications across all media, to discuss industry issues and network with one another. IAPI chief executive Tania Banotti (above) said they were determined to ensure Irish advertising becomes more visible at Cannes Lions in the future.

As part of its Cannes Lions links, IAPI will host the Young Lions competition in Ireland early next year. Anyone under 28 working in advertising can compete to win the national competition. IAPI will work with Shutterstock, a global provider of commercial digital imagery and music. Shutterstock will sponsor the two young Irish ad execs in attending next year’s festival by paying for flights, accommodation and delegate passes.

For more information: www.iapi.ie/cannes-lions/

By Michael. Filed under Adland.

Walsh and O’Sullivan join Marketer of the Year judging

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Sharon Walsh, Heineken Ireland

Heineken marketing director Sharon Walsh and Paul O’Sullivan, head of marketing at Volkswagen Passenger Cars, will help judge this year’s Marketer of the Year. Walsh has extensive consumer marketing experience, having held various roles at Coca-Cola Ireland for 13 years and two years at Diageo.  She joined Heineken three years ago, initially as interim marketing manager. She was a Marketer of the Year finalist in  2007.

Paul O'Sullivan, VW

O’Sullivan joined VW two years ago and was marketing director at Nissan Ireland for over 15 years. He spent almost six years with Cablelink, now UPC. He started his career with Ford in 1989 and worked there for over two years. Speaking at a talk hosted by MCCP The Planning Agency, O’Sullivan said VW was not just about building cars, it was about creating life experiences, a message that needed to be properly communicated.

A Marketing.ie initiative, launched in 1993, Marketer of the Year is run in association with Alternatives.

Full details on this year’s competition will be announced soon, along with a call for entries.

By Michael. Filed under Marketing.

INM merges Sunday World and Herald

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Stephen Rae, Evening Herald

Independent News & Media (INM) is to integrate the editorial staff of the Sunday World and The Herald into one new ‘digital first’ seven-day content centre with the loss of 13 jobs through voluntary redundancies. The move is designed to optimise the news offering of both titles and to ensure that INM’s digital offerings will be first with news as it breaks. The print versions of the Sunday World and The Herald will continue as before.

As with The Irish Times, INM reporters will file first to digital. Group editor-in-chief Stephen Rae (above) said the fundamental restructuring of the production and reporting process takes advantage of  new systems, improvements and work-flows that have already been introduced across the Irish Independent, Sunday Independent and The Herald titles. The move is part of INM’s overall group re-organisation.

INM plans to hire 40 new digital staff and recently appointed Lia Bresnihan as its new head of digital marketing, working to group digital editor, Fiona O’Carroll. She joined INM from Yahoo!7 in Australia, a joint-venture between Yahoo! and Seven West Media group, where she was head of consumer marketing. Before joining Yahoo!7, she was head of consumer marketing with News Corporation in Australia.

By Michael. Filed under Online, press.

Land Rover rolls out Horse Show fanpic

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1035dublin horse show 2013

Land Rover will capture a 360° image of the crowd cheering on the riders trying to clear the big red wall at the Puissance at the Discover Ireland Dublin Show in the RDS this weekend. When published on Sunday, fans that were at the Puissance will be able to tag themselves in the picture and to share it with friends on social media.

Anyone who tags themselves could win a prize of a Land Rover off-road driving experience with an overnight stay in Carton House. Melanie McCourt, marketing manager, Jaguar Land Rover, said the fanpic will add another dimension to the sponsorship and will allow people to engage with the Puissance after the show.

The Land Rover Puissance fanpic will be live at landrover.ie/fanpic on at 4pm on Sunday.

By Michael. Filed under Sport sponsorship.