March 7th, 2014
To celebrate International Women’s Day tomorrow, MCCP, run by Kay McCarthy (above), has created a visual reflection on some of the different roles and strengths of women throughout history to the present day. The video features many well-known and respected women down the years. MCCP is asking viewers to share the video and tweet them at #MCCPIWD as they are keen to hear about other women people admire most.
To watch the video, go to https://www.youtube.com/watch?v=Wsltm_B4Ck8
MCCP staff are marking the day with donations and a collection of clothing for Dress for Success.
Anyone wishing to make a contribution to this cause can do so at http://www.dressforsuccessdublin.org/
By Michael. Filed under Events, Marketing.
March 5th, 2014
Dubliners are shopping for groceries more often and tend to visit several outlets, a PML survey conducted by Ipsos mrbi shows. The study says 76 per cent of the sample of 300 Dubliners said they shop for groceries up to three times a week. Six in 10 shoppers do smaller, more frequent shops rather than making one big weekly purchase, while 63 per cent of the 16-54 year old sample visit different supermarkets to buy various items.
Tesco is the most popular store for doing a ‘main weekly shop’, followed by Dunnes and Aldi. When it came to ‘top up’ shopping, Lidl was found to be the most popular choice. Most respondents said they regularly shop in Lidl or Aldi. The most popular products bought in these stores were fresh fruit and vegetables, confectionery and baked products. Loyalty cards are highly valued by Dubliners, with 83 per cent regularly using one.
Loyalty card use was slightly higher among females. Grocery shopping online remains at relatively low levels, with only six per cent of the sample claiming to buy groceries online regularly. With regard to brand attributes, Aldi was perceived as being number one for value. Tesco came out top in terms of the range of products offered, while Dunnes was seen as the brand that most supports local suppliers.
As regards SuperValu’s rebranding of Superquinn stores, over 40 per cent of respondents said it would make them more likely to shop there, while only 17 per cent said it would make them less likely to do so. Superquinn sausages and bakery products were the two most popular items the public want to see retained.
Colum Harmon, marketing director, PML Group, said supermarkets have been one of the most interesting sectors researched so far. Not only to see how and where people shop, but also to get an insight into how consumers perceive the different supermarket chains. Supermarkets is the latest subject covered by PML’s Focus series. The research series also investigated telecoms, soft drinks, banking and confectionery.
By Michael. Filed under Outdoor, Research.
March 5th, 2014
Acorn’s international strategic director Estelle Gorby has been voted the inaugural winner of the Doyenne award launched by IAPI to find the ‘women of tomorrow’ who are making a difference and who have the potential to become an industry leader in the future. The winner was chosen by an industry panel and selected from a shortlist of seven candidates working in a cross-section of advertising-related disciplines.
The two runners-up were Mindshare’s Jill Robinson and Leah O’Donoghue, Cawley Nea\TBWA.
Deirdre Waldron, managing director of Cawley Nea\TBWA and chair of the judging panel, said Gorby was the unanimous choice, as she embodies all the required elements and shows exceptional leadership. As co-founder of Acorn, she created a balanced and successful workplace for one of Ireland’s fastest-growing agencies. “What convinced us most was her inspirational approach to developing talent,” Waldron said.
The other four finalists were Dena Walker, Irish International; Nicola Gillen, MediaVest; Maria Scannell, Mirror Media Ireland and Catriona Campbell, The Social House. The judging panel also included Gervaise Slowey, Communicorp; Jimmy Murphy, Publicis; Margaret Ward, Clear Ink and Siobhán Lennon, The Sunday Business Post. The award, which will be presented annually, is run in association with The Sunday Business Post.
Jacquie Marsh of The Butlers Pantry was the guest speaker at the awards breakfast in Fallon & Byrne.
By Michael. Filed under Adland.
March 4th, 2014
Former PR doyenne and one-time presidential advisor Eileen Gleeson has been appointed as non-executive director of Fanagans Funeral Directors. It is the first non-executive appointment to the family-run business, now in its seventh generation, having been established in 1819. Regarded as Dublin’s largest funeral company, the company is also associated with Kirwans, Nichols and Carnegie Funeral Directors.
Gleeson is also a non-executive director at Ulster Bank and the Coombe Hospital. She is an advisory board member with the DCU Ryan Academy for Entrepreneurs and an assessor with the Institute of Directors (IOD) board performance evaluation service. She also teaches the Building Better Business course for the IOD at the Irish Management Institute. She is a former chairman of Weber Shandwick Ireland.
She began her career with Bill O’Herlihy’s Public Relations of Ireland agency. She was an advisor in a voluntary capacity to Fianna Fáil during elections when Charles Haughey was party leader and taoiseach. She acted as advisor to President Mary McAleese. Her family own Gleesons pub in Booterstown, Co Dublin.
By Michael. Filed under Appointments, PR.
March 4th, 2014
Ryanair is to appoint an agency to develop its data and customer relationship marketing (CRM) as part of its revised customer strategy. The pitch process is being managed internally. European agencies are invited to submit credentials by email by 5pm on Friday, March 28. An appointment is due to be made by the end of April.
The low fares airline recently appointed former Tesco marketing boss Kenny Jacobs as chief marketing officer to spearhead Ryanair’s rebrand as a consumer-friendly carrier. Jacobs (pictured above) quit price comparison site, Moneysupermarket.com. He also worked for Metro Cash & Carry, Accenture and Procter & Gamble.
By Michael. Filed under Marketing.