May 21st, 2013
Luke Reaper has been appointed deputy managing director at Behaviour & Attitudes (B&A), working alongside managing director Ian McShane. Reaper has 20 years research experience and joined B&A as director and shareholder in 2008, in preparation for the retirement of founders Des Byrne, Graham Wilkinson and Phelim O’Leary. Reaper began his career at Lansdowne Market Research and was a board director at TNS mrbi.
He is also a multiple award-winning researcher, scooping seven Marketing Society research excellence awards, including the 2011 and 2012 grand prix awards, firstly for its mobile puzzle consumer segmentation work for Meteor and eMobile and last year for RTE on clutter impact during ad breaks. Reaper will continue to focus on existing and new business at B&A, as well as developing new research systems and techniques.
By Michael. Filed under Research.
May 20th, 2013
Barry Dooley is to replace Ed McDonald as chief executive of the Association of Advertisers in Ireland (AAI). Dooley is an experienced and much-respected ad man who spent 20 years at Irish international and was a director and agency representative on the IAPI board. His clients included Kerrygold, Flahavan’s, Avonmore, 7Up and Club Orange. He recently joined Neworld Associates to run the agency’s new advertising service.
He worked closely on Barry’s Tea for many years, which is a Neworld design client. Dooley helped with the launch of RiverRock, 7Up Free and the Walkers Crisps campaign with Roy Keane and Gary Lineker. His agency experience includes stints with Wilson Hartnell, Brian Cronin & Associates, Saatchi & Saatchi and Chemistry. Neworld was co-founded in 1986 by Richard O’Connell and the agency’s managing director, Pat Kinsley. Clients include Glenisk, Irish Pride, Maxol, Carton House and The Jelly Bean Factory.
Dooley will continue to work on Neworld business which is not in conflict with AAI interests.
He formally takes up the post at the start of July. For details on the AAI, click on http://www.aai.ie/
By Michael. Filed under Adland, Marketing.
May 20th, 2013
Chemistry has been appointed by British retail giant Tesco to handle its Tesco Mobile division. The agency run by Ray Sheerin won the account following a final three-way contest with Publicis and Havas Worldwide Dublin’s Eightytwenty. Chemistry has experience on the mobile phone front having previously handled Eircom’s Meteor and eMobile. Publicis also worked on Meteor before the business moved to Rothco about this time last year.
Tesco Mobile was previously with Cawley Nea\TBWA with Irish actor Simon Delaney (above) of Batchelors Walk and The Fall fame fronting the ads. Claire Cluskey’s Empirica was assigned to manage the creative agency review. Media was not part of the process and it stays at Initiative, along with the rest of the Tesco business.
By Michael. Filed under Adland.
May 17th, 2013
Ruth Allen has moved to Irish International as project manager client service. Allen was most recently an account director at Havas Worldwide Dublin, the agency long known as Young Advertising. She had previously worked on the client side at McConnells and was an account executive and production manager at AFA O’Meara. Her academic qualifications include a BA in marketing from the Dublin Business School (DBS).
Irish International clients include Bank of Ireland, Glanbia, Independent News & Media (INM), National Consumer Agency, Kerrygold, Flahavans, PepsiCo, Road Safety Authority (RSA), Simon and Today FM. The agency was recently appointed to handle all shopper marketing work for Mars food, petcare, confectionery and gum brands across Europe – a win which cements their position in the BBDO roster servicing Mars globally.
By Michael. Filed under Adland.
May 17th, 2013
TV3 Group has appointed Sharon McHugh as its new head of press and publicity. McHugh was company spokesperson for Paddy Power and headed up the bookmaker’s PR activity for six years. She was also communications manager for Three Ireland mobile operator, where she was responsible for the sponsorship of the Republic of Ireland football team and various product launches. She replaces Maureen Catterson at TV3, who recently moved to RTE as radio communications manager. McHugh will join TV3 on June 24.
By Michael. Filed under TV.
May 17th, 2013
Digital agency Cybercom has rebranded as In the Company of Huskies. The agency, founded by Jonathan Forrest (above) in 1999, has been reshaped in what a spokesperson says has become “a mixture of international talent spread across strategy, creative and technology, social, search and performance media, underpinned by data and analytics” . Clients include AIB, Coca-Cola, Diageo, Vodafone and Liberty Insurance.
Forrest said digital channels are the world’s new operating systems and have changed how people connect and engage with each other. It is now the starting point for brands to become embedded in the connected world, as opposed to an optional extra. In the Company of Huskies came about as creative director David Howlett was inspired by a Wikipedia quote: “Huskies are an ever-changing cross-breed of the fastest”.
In the Company of Huskies has 52 staff. For more, click on http://www.inthecompanyofhuskies.com/
By Michael. Filed under digital.
