August 24th, 2010
BMW Mini has awarded its creative advertising account to Chemistry after a three-way pitch with Boys and Girls and Rothco. Boys and Girls had been looking after the business recently as the agency is made up of several former McConnells executives and they had handled the car account for many years.
Media was not part of the review and remains with the incumbent, Carat. The BMW Mini win follows on from Chemistry being appointed by Britvic Ireland to handle its Club range of soft drinks, which had also moved from McConnells. Other Chemistry clients include Eircom, Glenisk, 4FM and Trocaire.
By Michael. Filed under Adland.
August 24th, 2010
It is hoped that this year’s nationwide coffee morning will raise €2 million in funds for local hospice services throughout Ireland when one million cups of Bewleys fresh ground coffee are sold on Thursday, September 16th. All money raised locally stays local and goes directly to fund local hospice care services. Anyone can host a coffee morning and the sponsor, Bewley’s, provides the fresh ground coffee free of charge.
Those who host a coffee morning are asked to collect €2 for each cup of coffee. Hospice or palliative care involves the total care of patients and their families at the stage in a serious illness where the focus has switched from treatment aimed at cure to ensuring quality of life. Almost 30,000 people die annually in Ireland and more than 6,000 people use hospice services every year.
Aoibhinn Ní Shúilleabháin at the launch of Bewley’s coffee morning to support Ireland’s hospice care.
Up to 13,000 patients will require access to hospice and specialist palliative care by 2016.
Studies from overseas show that patients using hospice services consume at least one quarter fewer medical resources than those who access usual care. The saving is linked to the fact that hospice patients are largely cared for and die at home and they use much less acute hospital services.
Hospice patients also live longer and in greater comfort and dignity. There is a great inequality of provision in hospice services throughout the country, with the south east, midlands and north east faring worst. Spend in the midlands, where there are no hospice beds, is €7 per capita, compared to €33 in the mid-west.
Anyone interested in hosting a coffee morning should contact the Irish Hospice Foundation at 679 3188.
By Michael. Filed under Marketing, charity.
August 23rd, 2010
Nick Dunning in The Tudors, one of the most popular series on TV3
Three agencies have been asked by TV3 to make creative presentations for a major promotion which the station is due to run in a few months time. Teresa Murray, marketing and PR manager, TV3, told Marketing.ie that the three agencies in the running are Chemistry, Ogilvy & Mather and Image Now.
Chemistry has handled campaigns for a number of media groups in recent years, most recently 4FM. Image Now, which specialises in brand development, has worked with TV3 on various projects in recent years. Mindshare is not part of the review and remains the station’s media agency.
A decision on which creative shop will handle the TV3 campaign will be made by mid-September.
By Michael. Filed under Adland, TV.
August 23rd, 2010
Pearse McCaughey, group creative director, Cawley Nea\TBWA, has been elected president of the Institute of Creative Advertising & Design (ICAD). McCaughey has over 30 years experience working in adland and was previously creative director of Des O’Meara & Partners.
Ciara Cantwell, creative director, Associate, is ICAD’s new vice president. The other board members include Fiona Kinsella, Jumper Productions; Ian McFarlane, ICAN; Keith Walsh, Chemistry and Iain Slater, Slater Design, who stays on to represent the North of Ireland.
Commenting on his new post, McCaughey said that more has changed in Irish advertising and design in the past three years than in the 30 years he has been a part of the business and this emphasises the need to strive to produce excellent work across all platforms.
ICAD was launched in 1958 with the aim to foster, promote and reward creativity in advertising and design.
Pearse McCaughey is the Since you ask reviewer in the September issue of Marketing.ie magazine
By Michael. Filed under Adland, Design.
August 22nd, 2010
Chapter One has been chosen as Ireland’s top restaurant of the year by an expert panel of judges. The award follows a series of similar industry accolades for the eatery based in Dublin’s Parnell Square. Chapter One won restaurant of the year last year and was selected as the capital’s top restaurant in 2008, 2004 and 2002.
l’Ecrivain and Gregans Castle in Ballyvaughan, Co Clare, were highly commended and commended respectively. Chapter One’s Ross Lewis won the chef of the year award. Kevin Thornton of Thornton’s Restaurant and Derry Clarke of l’Ecrivain were highly commended and commended respectively.
Ross Golden-Bannon, editor, Food & Wine magazine with top chef Ross Lewis of Chapter One.
This year’s hall of fame award was shared between Adriaan Bartels of the Cliff House Hotel in Ardmore, Co Waterford and Darina Allen of the Ballymaloe Cookery School in Shanagarry, Co Cork. Deanes restaurant in Belfast won the Ulster best restaurant award and Gregans Castle was the Munster winner.
Kilkenny eatery Campagne won the Leinster prize and its chef, Garrett Byrne, was voted the province’s best chef. Inis Meáin Restaurant & Suites was the winner for Connaught. One Pico won the Dublin best restaurant award. Neven Maguire of the McNean House & Restaurant in Co Cavan was Ulster’s top chef.
The awards are organised by Food & Wine magazine. Harmonia publisher Norah Casey and comedian Barry Murphy hosted the awards show. Among the guests were broadcaster Gay Byrne; former government junior minister Liz O’Donnell; actor Pat Shortt; John Pearson, Edward Dillon; ex-TV3 presenter Lorraine Keane; photographer Barry McCall; Julian Davis of Fleishman-Hillard and marketing consultant Carolyn Odgers.
By Michael. Filed under Marketing.
