Newstalk slams RTE’s ad ban

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Newstalk Breakfast Show Eircom Sponsorship

A decision by RTÉ to refuse to broadcast an advertisement submitted by Newstalk 106-108 fm is in contravention of its public sector broadcasting remit, the independent station has claimed in a statement issued by its PR agency, FleishmanHillard. “RTÉ’s decision not to accept the ad is motivated  solely by its determination to curb the listenership of a competitor,” Newstalk chief executive Gerard Whelan said.

“We submitted an ad and RTÉ took an arbitrary decision to reject it,” Whelan said. “RTÉ is subsidised by the taxpayer and in 2012, it generated a licence fee income of approximately €181 million. It also took in advertising revenue of approximately €156m in the same year. Now they want to stamp out the competition. This is clearly anti-competitive and an abuse of its position,”  Whelan added.

He said that Newstalk has been made aware that RTÉ has guidelines for rejecting ads from competitors. RTÉ should make these guidelines public immediately, in the interest of transparency, he added. The talk station owned by Denis O’Brien is taking legal advice and may lodge a formal complaint to the Competition Authority.

But an RTE spokesman said the Newstalk ad, promoting the Pat Kenny show which goes out weekday mornings, used the line ‘Move the dial’ , urging an call to action which contravenes RTE’s advertising code.

Pictured above are Newstalk 106-108fm breakfast show presenters Chris O’Donoghue and Ivan Yates in the studio with the show’s sponsor, Eircom Business marketing director Gary Disley

By Michael. Filed under Radio.

Aegis signs up to Prisma

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Liam McDonnell, Aegis Media

Dentsu-owned Aegis Ireland has agreed a deal with UK marketing software specialists Mediaocean to provide the Prisma digital platform. Prisma allows media agencies to conduct their entire business from researching and planning, to buying into reconciliation with bill/pay, keeping finance departments in sync with digital activity.

Aegis, which comprises Carat, Lucidity, iProspect, Vizeum and Brindley, is run by Liam McDonnell (above).

Since Prisma’s launch last year, 16 agency groups have signed up to the platform for intelligence and controls, including performance data and management and finance insight. Prisma also promotes the creation of signature tech stacks, open integration with ad servers, data resources and IT vendors.

By Michael. Filed under Adland.

Sky to show Papal canonisations live in 3D

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s Square in Rome

For the first time in history, Sky will broadcast the canonisation of Pope John XXIII and Pope John Paul II, presided over by Pope Francis live from St Peter’s Square in Rome on Sky 3D and Sky Arts from 8.30am on Sunday, April 27. The ceremony will be broadcast in full, without ad breaks. The Mass is due to start at 9am.

Sky will have 13 state-of-the-art 3D cameras as half a million people congregate in St Peter’s Square. The ceremony will also be beamed into 80 cinemas across Europe, offering free tickets to audiences. A special screening will be held at Sotto il Monte, the village in Bergamo which was the Pope John XXIII’s birthplace.

Coverage will be hosted by Sky News presenters Colin Brazier and Alastair Bruce.

By Michael. Filed under TV.

Indo backs Leinster Rugby

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Irish Independent and Leinster Rugby

The Irish Independent has become the official newspaper to Leinster Rugby. Each Friday,  a club supplement will be included in the Irish Independent sold in Leinster. The newspaper has a similar arrangement in place with Munster Rugby and recently announced the renaming of  Cork’s Musgrave Park as Independent Park.

The Friday supplement  features information and updates on Leinster Rugby from schoolboy teams to professional level. There are diaries by Shane Jennings, Mike Ross and Fergus McFadden. The supplement also includes ticket promotions and competitions, reader experiences and game commentaries.

Pictured above are Irish Independent editor Claire Grady, Leinster Rugby players Luke Fitzgerald, Mike Ross and Shane Jennings and Geoff Lyons (extreme right), group marketing director, Independent Newspapers.

By Michael. Filed under Sport sponsorship, press.

Ogilvy Dublin’s ISPCC hotline makes One Show

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Des Kavangh, Ogilvy

For the first time in 20 years, a film created by an Irish ad agency has been nominated as a finalist at the One Show awards in the US. The One Show provides a global stage for international work. Shortlisted is the Ogilvy Dublin short film ‘116000’ which was created for the ISPCC’s Missing Children’s Hotline. All finalists receive a merit award with the silver and bronze pencil winners being announced in early May.

It is the second year running that Ogilvy’s work for the ISPCC has been recognised at One Show. Last year their ‘Stupid Little Bitch’ radio ad, a bronze Lion winner at Cannes, was also a finalist. Directed by Richie Smyth, the copywriter was Des Kavanagh (above) and art director Laurence O’Byrne. Shot in the first person, it follows Molly from her decision to run away and her steps across a Dublin filled with danger and desperation.

The hotline number is reserved in each country in the EU for a Missing Children’s Hotline. In Ireland, the number has been operated by the ISPCC since December 2012. The number is available to take calls 24/7 and is free to the caller. The 116 000 hotline is available in 23 countries across Europe.

The video can be watched at #MissingChildren.

By Michael. Filed under Adland, awards.

BT Sports to show new rugby cups

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Setanta Sports BT Sports Deal

Setanta Sports is to broadcast both the European Rugby Champions Cup (ERCC) and the European Rugby Challenge Cup on BT Sport. The deal means Setanta Sports subscribers in the Republic of Ireland can view 35 live matches on BT Sport as part of the Setanta Sports pack. It will include half of the televised pool games, two quarter-finals and one semi-final exclusively live. The final will be broadcast live on BT Sport and Sky Sports.

The deal was confirmed as part of the new plan to replace the Heineken Cup and means that this will be the first time the Premier European Rugby tournament will be shown on a broadcaster other than Sky Sports. In all, 70 live games will be shown in the European Rugby Champions Cup with 35 of those on BT Sport. There will be 10 live games per round in the group stages and all the games after the group stages will be shown live.

The tournament includes a play-off game in May to decide on the final places for the ERCC.

By Michael. Filed under TV.