Agencies expect revenue and staff numbers to improve

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Orlaith Blaney at IAPI Doyenne

Nearly four-fifths of advertising agencies in Ireland expect industry turnover to increase this year and over half of them predict employee numbers to rise, the latest industry census by the Institute of Advertising Practitioners in Ireland (IAPI) indicates. The survey was conducted online by Amárach Research in April and May and comprises interviews with 45 of the 49 agencies which are IAPI members, a 92 per cent response.

As a sign that the industry may be turning a corner, employment levels in agencies rose by 20 per cent last year. The average age of an agency employee is 35, while a third of employees are under 30. The study shows agencies remain anxious about retaining talented staff and hiring suitably skilled employees. Pictured are IAPI president Orlaith Blaney, board member Deirdre Waldron and IAPI chief executive Tania Banotti.

To read the report in full, go to

By Michael. Filed under Adland.

OMD announces new team

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OMD Management

Omnicom-owned media agency OMD Ireland has announced the formation of a new management team. Headed by managing director Tim Griffiths and deputy managing director Andrew Sinclair, it also comprises of business directors Alan Daly, Claire Butterly, Greg McConkey and Martina Stenson, along with head of digital Garret O’Beirne. Griffiths said the agency’s growth in recent years makes it the perfect time to look at the shape of the business and make sure they were well placed to take advantage of the changes in communications.

OMD Ireland ( is part of Omnicom Media Group Ireland with close ties to Irish International and Cawley Nea\TBWA. Its clients include Barrys Tea, Bord na Mona, Boots, Calor Gas, Coty, Eason, Heinz, Horse Racing Ireland, Irish Blood Transfusion Service, Paddy Power and Walkers. Omnicom Media Group (OMG) is the media services division of Omnicom Group Inc. Pictured above, from left: Garret O’Beirne, Martina Stenson, Greg McConkey, Claire Butterly, Andrew Sinclair, Alan Daly and Tim Griffiths.

By Michael. Filed under Adland.

Ocean FM retains licence

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Ocean FM Logo

The Broadcasting Authority of Ireland (BAI) has announced the decision to award the contract for a local, broad-format radio service for Sligo, North Leitrim and South Donegal to North West Broadcasting, trading as Ocean FM. The BAI will now proceed to contract negotiations with the station run by Tim Collins successful applicant and further details regarding the the contract will be released in the coming months.

Licence presentations were held in Sligo on April 28. The other applicant was Tommy Marren’s Coast FM.

By Michael. Filed under Radio.

Dooley and Brady join Marketer of the Year judges

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Barry Dooley, AAI

The chief executive of the Association of Advertisers in Ireland (AAI) Barry Dooley and the head of marketing for News International (now News UK & Ireland) in Ireland Ruth Brady will help judge the Marketer of the Year 2014. Dooley took over as CEO of the AAI this time last year. He has extensive advertising experience working in agencies such as Irish International, Wilson Hartnell (now Ogilvy) and Brian Cronin & Associates.

Ruth Brady, News International

Brady joined the marketing department at News International four a half years ago. She previously worked with Vodafone for over six years where she was in charge of the mobile operator’s marketing communications. She was a senior account manager at below the line agency Creative Solutions for four years and was marketing manager for Bewleys Hampers. She is a graduate of Trinity College Dublin (TCD).

Since 1993, Marketer of the Year™ has recognised and honoured standards of excellence in Irish marketing, specifically for work done in the last two years. The person is someone, who through the use of strategy, innovation, communications and impact on the target market,  has been responsible for making their brand, product or service an outstanding success. Full details on this year’s award will be announced soon.

Marketer of the Year™  is a initiative run in association with Alternatives.

By Michael. Filed under Marketing, Marketing Magazine.

Ryan to market 98FM and Spin

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Kathryn Ryan, 98FM

Kathryn Ryan has been appointed to the new role of marketing manager for 98FM, Spin 1038 and Spin South West. She moves from Dublin City BID/Dublintown where she was marketing and communications manager. She was the co-creator of and was instrumental in developing the Creative Quarter area brand and served as festival co-ordinator for Dublin Fashion Festival since it started four years ago.

She holds a degree in multimedia and a post grad diploma in event management and PR. She worked in the events and marketing industry for almost 10 years, with projects such as Dine In Dublin, 50 Dates in Dublin, Unique to Dublin and Dublin at Christmas, some of which have won several awards.

She lectures in marketing at Fitzwilliam Institute, DBS, City Colleges, Independent Colleges and DIT.

By Michael. Filed under Radio.

O’Beirne joins OMG board

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Beirne, OMD

Garret O’Beirne has been promoted to the board of Omnicom Media Group (OMG) in Ireland. As OMG’s head of digital, O’Beirne is widely regarded as one of the most capable new media practitioners in the business and his talent has been rewarded with a series of industry honours. He joined Omnicom three years ago from MediaCom where he was an account director. He was media manager at Chemistry for three years.

He also worked in the US, with Initiative in New York and in San Francisco.

Announcing the news, OMG Ireland chief executive Dave Harland said O’Beirne’s promotion was richly deserved as he is “a highly skilled communications practitioner, a digital visionary and a master of data performance”. Harland said he will a major asset to the OMG board and to the group’s future plans.

OMG managing director Tim Griffiths and Jason Nebenzahl, managing director, PHD, also welcomed the move.

By Michael. Filed under Adland.