Archive for the ‘Design’ Category

ICAD bells ring for Ogilvy

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National Lottery Daily Millions

Ogilvy’s work for the ISPCC has scooped another industry honour by bagging two gold bells at the Institute of Creative Advertising & Design (ICADs) awards in the Guinness Storehouse last night. ‘Stupid Little Bitch’, created by Des Kavanagh and Laurence O’Byrne, followed up its bronze radio win at Cannes, with a gold in TV and cinema. The film was directed by Blinder. The ISPCC’s other gold was for its Christmas poster.

DDFH&B won gold for its National Lottery Daily Million TV ad (above), as did Dublin illustrator Steve Simpson for Mic’s Chilli pack designs. Simpson also won the client design award. The ISPCC and the National Lottery took home several silver and bronze bells. Other multi-award winners included Publicis for DoneDeal ‘Husband’ and Spar’s ‘Delivering Christmas’. ‘When It Rains It Pours’ for Heineken’s Murphy’s Stout was also saluted.

The Murphy’s mobile app campaign, which parodies the Budweiser Extra Cold ads, won a bronze at this year’s Cannes show. Cawley Nea\TBWA won silver for Calor Gas, Brando for Go Conquer and Ogilvy for Innocent’s campaign featuring Dublin’s iconic statues with wooly hats. Design rebrands which won bronze bells included Atomic for Bombay Pantry and Dynamo for Eason. Comedian and VO artist Tara Flynn acted as MC.

By Michael. Filed under Adland, Design.

McCaughey new ICAD president

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Pearse McCaughey

Pearse McCaughey, group creative director, Cawley Nea\TBWA, has been elected president of the Institute of Creative Advertising & Design (ICAD). McCaughey has over 30 years experience working in adland and was previously creative director of Des O’Meara & Partners.

Ciara Cantwell, creative director, Associate, is ICAD’s new vice president. The other board members include Fiona Kinsella, Jumper Productions; Ian McFarlane, ICAN; Keith Walsh, Chemistry and Iain Slater, Slater Design, who stays on to represent the North of Ireland.

Commenting on his new post, McCaughey said that more has changed in Irish advertising and design in the past three years than in the 30 years he has been a part of the business and this emphasises the need to strive to produce excellent work across all platforms.

ICAD was launched in 1958 with the aim to foster, promote and reward creativity in advertising and design.

Pearse McCaughey is the Since you ask reviewer in the September issue of magazine

By Michael. Filed under Adland, Design.

Kerryman wraps Cliff of Moher

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Cadbury Warpper

A graphic designer from Tralee has been selected as one of the five finalists who designed a wrapper for Cadbury Dairy Milk bar in tandem with TV3 show The Apprentice. If Paul Ruane of Midpoint Creative wins his wrapper will be produced and in shops around the country and perhaps even further afield.

Ruane used the iconic image of the Cliffs of Moher as his inspiration. “The theme was ‘Irish’, and I have always thought of Cadbury Ireland as the Irish Willy Wonka,” he said. “My design is a magical Ireland where everything is made from chocolate.

“The giant ‘glass and a half of milk’ are pouring milk into the sea where the chocolate is made. This sea has then created the chocolate Cliffs of Moher. I think it’s very Irish, without being too twee.”

A public vote will determine which design is worthy of making the chocolate bar wrappers. People can vote at or text  ’Apprentice A’ to 53799.

By Michael. Filed under Design.

DesignWorks 25 wins Idea grand prix

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Noteworthy design: Designworks 25 created the brochure for Michaelas Music House, Gwendolyn Masins manuscript on teaching methods and violin technique.

Noteworthy design: Designworks 25 created the brochure for Michaela's Music House, Gwendolyn Masin's manuscript on violin technique.

DesignWorks 25 won the grand prix Irish Design Effectiveness Award (Idea) for Michaela’s Music House (MMH) illustration-based violin tutor at the 15th annual awards organised by Design Business Ireland. The MMH book was written by acclaimed musician Gwendolyn Masin.
Other award winners included Neworld Associates for its re-brand of Don Carlos for Boyne Valley; the GAA re-brand by Brand Union; Molly’s Irish Cream packaging by Huguenot; Guinness Storehouse by Martello Media and The Tannery’s web design by Totem Communications.
Speaking at the awards, DBI chairman Nicholas Cloake said Ireland needs to be re-branded as a result of the decline in international confidence. Cloake said it was important from a communications point of view that the government re-builds our global standing.
“Design has never been a passive contributor in Ireland’s previous successes and will play a pivotal role in our return to prosperity,” Cloake said. “But there needs to be leadership from government and a recognition and understanding of what the design sector contributes.”
Design Business Ireland is a body representing designers across all-Ireland. It is committed to promoting the effectiveness and value of design to the business community, government and the design sector.

By Michael. Filed under Design.

Designers out to prove ideas that pay off

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The 15th annual Irish Design Effectiveness Awards (IDEA) presentation takes place in the Westin Hotel in Dublin next Friday, November 6. Organised by Design Business Ireland, the awards aim to celebrate the relationship between client and designer and reward projects that have achieved excellence in design and in achieving business objectives.
This year’s judging panel includes Roger Jupp, Millward Brown Lansdowne; Claire McTigue, Irish Pride; Seamus O’Doherty, Cruickshanks; Hugh Stevens, Enterprise Ireland; Cathy Burke, Dublin Airport Authority; Aidan Byrne, Baker Tilly and Marc Thornton, DTA Marketing.
Judging is divided between assessment of written case studies, representing 75 per cent of the marks, and the review of the actual visual material presented, representing 25 per cent. The reason for this is to ensure effectiveness of the assignment carries the greatest weight.
Last year’s gala winner was Dynamo, the branding agency run by Jamie Helly, for its work for Voya.

By Michael. Filed under Design.

Red Dog goes with 16 limited edition staff prints

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Dublin design agency Red Dog is exhibiting a series of 16 limited edition prints to celebrate 16 years in business. A one-night-only event, 16 will feature a series of lithographic prints, each one designed by a different Red Dog agency employee.
Visitors may take away a limited number of print copies on the night of Wednesday, November 4th. The exhibition will be held at South Studios, New Row South, Dublin 8, and will open to the public at 7.30pm.
Red Dog founder Mary Doherty said that staff members were briefed to create a poster that they would like to hang on their wall at home. Doherty said that the results are diverse; some are illustrative, some typographic, while others photographic in their styling.
The exhibition is part of Design Week, the week-long celebration of Irish and international design, and is sponsored by Glennon Print.

By Michael. Filed under Design.

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